Swimmingo

A gentle and minimalist visual identity was created to represent "Swimmingo," a swim school dedicated to teaching young children. The logo was designed to convey a sense of calm and approachability, reflecting the nurturing and supportive environment of the school. Soft and soothing color tones were chosen to evoke trust and comfort for both children and parents. The branding elements were kept simple yet memorable, ensuring they resonate with the target audience and maintain versatility across various platforms. The final design embodies the balance of playfulness and professionalism, perfectly aligning with the school’s mission to provide a safe and enjoyable learning experience.