DUNK

A modern visual identity was created to establish "Dunk" as a forward-thinking fishing brand. The logo was hand-drawn to align with contemporary design trends, incorporating subtle references to the fishing industry while maintaining a non-obvious connection. A dark color palette was developed to evoke sophistication and durability, reflecting the brand’s focus on premium products such as lures, accessories, and apparel. Simple and clean stylistic choices were employed to ensure versatility across various mediums and applications. The final design emphasizes a refined aesthetic that resonates with modern outdoor enthusiasts.